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Thomas McCafferty

No Longer with Cisco

Tom McCafferty is Sr. Director of Product Marketing for Collaboration Infrastructure at Cisco. He has over 20 years of experience in technology marketing ranging from networking and security to cloud orchestration and virtualization. Tom has held executive positions and consulted with over 50 technology companies in his career. You can follow him on Twitter: @tmccafferty

Articles

July 25, 2016

COLLABORATION

Placing Dots vs. In-depth Analysis: Gartner Names Cisco a UC Leader

Having spent most of my career in product marketing, and having participated in Gartner Magic Quadrant evaluations across multiple technology categories, I can tell you that these things are a lot of work. You might think that Gartner just waves a magic wand and drops some dots on a chart, but you’d…

March 9, 2016

COLLABORATION

Cisco Spark Made Cisco Spark Happen

That’s right. Without Cisco Spark, we wouldn’t be launching the Spark service now. Of course, we’d launch it, but the key is the timing. Now. I’m talking about Spark’s impact internally on our ability to accelerate all the launch-related activities. The experience went well beyond the usual “e…

August 26, 2015

COLLABORATION

Cisco Products Receive Highest Scores in 3 of 4 Gartner Critical Capabilities for Unified Communications

The evaluation is complete. And we think Cisco Unified Communications scored well. Very well, in fact. Just released, the 2015 Gartner Critical Capabilities for Unified Communications is a product-centric overview of UC vendors. The report digs deeper into the vendors represented in the 2015 Magic Q…

August 17, 2015

COLLABORATION

Cisco Named as a Leader in Gartner’s Magic Quadrant for Unified Communications 2015

Cisco Unified Communications Delivers a Full Experience As I read the latest Gartner Magic Quadrant for Unified Communications by Bern Elliot and Steve Blood, August 10, 2015, one word stood out: full. full:  adjective – not lacking or omitting anything; complete It’s a word that Gartner menti…

August 12, 2015

COLLABORATION

Cisco Delivers Improved Lync Interoperability

Did you know that Lync is a fully supported client in Cisco Collaboration Meeting Room (Cisco CMR) meetings. When we say interoperability we mean it. Even when that means supporting proprietary protocols. For instance, to ensure that Microsoft Lync and Skype for Business users can fully experience t…

July 21, 2015

COLLABORATION

Bringing Our “A” Game: Cisco Again Recognized as a UC&C Industry Leader by IDC

I’ve noticed that many business clichés have been invading my language. I’ve been trying to be proactive in curbing the habit. Needless to say, it’s not working. So instead of trying to cut back, at the end of the day I’ve decided to push the envelope and give 110% to using as many as possible in th…

November 10, 2014

COLLABORATION

Another Milestone: Gartner Names Cisco a Leader in Telephony

We continue to evolve the ways we interact and communicate. Still, telephony remains a foundation element of business communications.  Even as we bring technologies into the collaboration mix, telephony is still a default option for many situations. It’s ubiquitous. It provides real-time, personal,…

August 12, 2014

COLLABORATION

Gartner Recognizes Cisco as a Leader in Unified Communications…Again

For the seventh year in a row Cisco was positioned as a leader in the August 2014 Gartner Magic Quadrant for Unified Communications. In the accompanying Critical Capabilities for Unified Communications document, published July 2014, Cisco also received the highest ratings in Full UC with Strong Tele…